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Google trends use11/11/2023 With that in mind, you can find out whether the keywords you’re interested in have lasting value for readers-or whether interest in them is confined to a certain time of the year. These terms probably make you wonder whether some topics have solid ROI. For instance, a keyword phrase like “job resume” might see varying levels of interest based on the current job market, school schedule, and other extraneous factors. Though it occurs annually, the Super Bowl’s relevance is limited to a certain window in the year.īut some other topics aren’t so clear. It’s the perfect example of a transient topic. Searches for the Super Bowl climbed throughout January and peaked in February in 2018-but otherwise saw little to nonexistent interest throughout the rest of the year. Select “Trending Searches”-which will take you to a new page revealing various options for exploring search data further. Simply navigate to Google Trends and click on the menu icon in the upper left corner. You could stalk Twitter and see what’s trending in your newsfeed-or, you could visit Google Trends. Want to find out what readers are buzzing about? Given this information, Google Trends makes for the perfect tool when conducting keyword research. A longitudinal view of a keyword or phrase’s popularity over time.How popular a keyword or phrase is presently.“.a value of 100 is the most commonly searched topic and a value of 50 is a topic searched half as often as the most popular term, and so on.”īut even though exact search volume isn’t represented, Google Trends still offers rich marketing insight. The higher the score, the more often a term is entered into Google. Instead, it scores keywords and phrases on a relative scale from 0 to 100. However, unlike traditional keyword research tools like SEMrush or Ahrefs, Google Trends doesn’t quite give you the exact amount of monthly searches conducted for a term. Launched in 2006, Google Trends is a data-rich tool that reveals how often users enter various search terms into Google. It’s your one-stop shop for all your keyword research needs, and we’ll explain how to take full advantage of it in our guide below. If you’re not sure how to find these keywords and phrases, meet Google Trends. That means it’s crucial to identify keywords that your users are actively searching for and want to know more about. Creating content that’s relevant to your users is a big part of what makes a content strategy successful.Īfter all, if you’re writing about something that doesn’t apply to your readers, why would they even click on it in the first place?
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